Kimberly Vaughan, International Wedding Festival Executive Producer, has produced hundreds of wedding expos & trade shows in Northern California. Kimberly has helped thousands of wedding professionals market their business to engaged couples and exceed their business goals with proven marketing strategies from live event to digital marketing.
Wedding Expo Evolution - Adapting To COVID-19
Kimberly Vaughan • September 1, 2021
Wedding Expo Evolution - Adapting To COVID-19
Wedding Expo Evolution - Adapting To COVID-19
We are super excited that the world of weddings is getting back on track. And while post-COVID-19 weddings may look different than before, they truly are becoming even more magical than ever. The mystery, the whimsy, the romance, and the experiences that are being designed and woven into today’s wedding tell the love story in an entirely new way. Wedding businesses around the globe have risen to the occasion to come up with creative ways to allow couples to tie the knot even during a pandemic and government-enforced distancing restrictions. And for that we celebrate! If you’re getting back in the swing of things and looking for ways to book more weddings - it’s time to attend a wedding festival! And today, we’re giving you two pretty incredible tips on how to make your wedding expo booth safe for you and your couples.
Touchless Connections At Bridal Shows
There is no doubt that the key to staying safe in our modern-day pandemic is keeping your distance and wearing a mask. So, here are two great ideas on how you can attend an upcoming bridal show or wedding festival while still keeping your distance.
Your Digital Business Card - Popl
Yep! Gone are the days of shaking hands and passing business cards. At least for now anyway. But you still need a way to give your contact details to your prospective couples. As wedding vendors, we all would love to say you could simply have a conversation with a couple and book them on the spot. Or at least have them remember you once they got home without the need to give out business cards.
But the truth is, there is a lot of competition, so you need to be able to give your couple a business card. So, why not give them a digital business card instead of the age-old paper cards. Introducing Popl. It is a revolutionary company that is the next generation of business cards. It’s a small NFC tag that you stick on the back of your phone that allows you to share all your contact details or social platforms. All they have to do is simply tap their NFC-equipped phones to the Popl tag, and Voila! Your contact details will appear on their phone without touching anything. Totally contactless sharing of your business details. It’s a must-have today!
QR Codes
Many thought that QR codes, or Quick Response codes, were a thing of the past, but with the arrival of the Coronavirus, businesses everywhere began using them again. If you’re attending a wedding festival, QR codes are a great way to share your prices, packages, menus, galleries, and even accept payments. All contactless! It’s a great way to share your business without having any physical contact. Not to mention, it shows potential couples that you’re tech-savvy.
We know navigating this pandemic has been tough on the wedding industry. But we sure are glad to see that gatherings and wedding festivals are happening again. Together we will ride this storm, continue to tell love stories, and make beautiful memories that can be celebrated for a lifetime. COVID-19 can cancel a lot of things, but LOVE is not one of them. So, let’s rock the fall 2021 and 2022 wedding seasons and turn them into the best ever!
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Looking for quotes from wedding professionals? You can get quotes by completing a Quote Form on our website!
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